 www.marketerstakeflight.com/2023/06/21/the-future-of-aec-marketing-ai-innovation-and-strategy/
The future of AEC marketing is here, and guess what, it involves artificial intelligence (AI). In this episode, I have an incredible conversation with special guest Kristin Kautz, CPSM from JAM Idea Agency, we uncover the secrets to embracing AI and becoming a techno-optimist in this rapidly changing landscape. Kristin shares her personal journey in the AEC industry, her experience starting JAM Idea Agency, and how AEC marketers can leverage AI to work smarter and faster. In this eye-opening discussion, we dive into the various applications of AI, from speeding up writing to image manipulation and video editing. Kristin provides valuable insights and recommendations on AI-powered tools like Writesonic and Copy.ai, and we explore the exciting potential of AI in generating answers from your own assets. Along the way, we emphasize the importance of editing and clarifying AI-generated content, ensuring accuracy and security when using AI-based information, and maintaining healthy skepticism when encountering information online. As we delve deeper into the world of AI technology, we discuss how user-friendly tools like ChatGPT, as well as AI-driven design with Canva, can enhance marketing production processes. These tools free up time for you to focus on creative collaboration while ensuring accuracy and security with AI-generated information. We wrap up our conversation with Kristin’s advice for newcomers to the AEC industry, and she shares her most memorable win. Don’t miss this engaging episode as we unlock the potential of AI and reveal strategies to stay ahead of the game. Here are just a few highlights from the episode:
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